The game

Culture and trends

• Chatfishing: using AI to write dating messagesChatfishing means using AI to write dating app messages. What surveys from Match Group and others report, both views, and an edit-don't-paste approach.
• The ick: what it means and what to do about itThe ick is a sudden loss of attraction to someone you liked, often set off by one small thing. Where the word comes from, what research found, and what to do.
• Why people ghost, according to researchWhy people ghost: what studies report about reasons like convenience, safety and low investment, how common it is, how it can feel, and how to avoid doing it.
• Dating culture today: what changed and what to do about itHow couples meet now, what U.S. surveys say about apps, being single and friendships, two views on why dating feels hard, and practical options for you.
• Dating trends: what verifiable data showsDating trends with dates, sample sizes and limits: how many Americans use apps, how couples meet, who is single, and what the headline numbers leave out.
• Do you need a dating coach? How to choose oneWhat dating coaches offer, what sessions cost (from two company price pages), how coaches differ from therapists, free alternatives, and questions to ask.
• Natural, technical and minimalist: three styles of dating adviceNatural, technical and minimalist: how three common styles of meeting people work in practice, who teaches them, and the costs of each. No winner picked.