Chatfishing: using AI to write dating messages
Chatfishing is using AI, such as ChatGPT, to write or steer your messages to people on dating apps, so the person you're chatting with may be getting a chatbot's words rather than yours. The term mixes "chat" with "catfishing." Unlike catfishing, the sender in the typical case is a real person using their own photos. The concern is the gap between who writes the messages and who shows up to the date. Using AI for ideas and then writing in your own words is a different thing from pasting its replies, and company surveys describe daters treating the two differently.
What the word covers
Coverage of the term describes a range. At one end, someone asks an AI for ideas when a chat stalls or checks whether a message sounds the way they meant it. At the other, someone pastes in screenshots and sends whatever comes back, or lets a tool run the whole conversation. Wikipedia's entry defines chatfishing as a media term for using chatbots in online conversations, most often in dating, and says it can misrepresent the sender's identity, personality, intent or level of human involvement. It also links the term to romance scams. The earliest dated coverage that entry lists is from October 2025.
How many people use AI for dating
The numbers depend on who asked and how.
- Match Group and the Kinsey Institute (2025). Their Singles in America study reported that 26% of surveyed US singles used AI to enhance their dating lives, as summarized on Wikipedia, which cites a June 2025 Match Group press release; the press release itself was not read. The company that publishes the study owns Tinder, Hinge and Match.com.
- Match Group (June 2026). A company survey of about 1,000 US singles aged 18 to 39, fielded April 13 to May 8, 2026, found 64% said AI can help their dating life. The top tasks they named were keeping a conversation going (27%), building a stronger profile (27%), starting a conversation (26%) and planning a date (24%). Those are stated openness to using AI, not measured use. The same survey found 47% view AI in romantic contexts negatively, and the article says singles accept AI as a practical tool but reject dating an AI. The article gives no sampling method or margin of error.
- Bloomberg Intelligence (July 2025). As reported by Fortune, a survey of about 1,000 dating app users found that nearly half said AI didn't improve their profile creation or their conversations with matches. It said Gen Z respondents were more uncomfortable than other groups with using AI to draft profile prompts, reply to messages and change pictures. Fortune gave no method, dates or breakdown, and the original report wasn't checked.
- Hinge (March 2026). In an article on its newsroom, Hinge says 52% of Gen Z daters who use AI "vibe-check" their messages before sending them, and 88% of Hinge daters are uncomfortable with AI-generated profile photos. The article doesn't state sample sizes. It links to Hinge's Gen Z D.A.T.E. report without saying which figures come from it, and that report wasn't read.
All of these come from companies or secondhand coverage, use different question wording, and cover different groups, so don't line them up as one trend. What they share is that use exists, comfort varies, and AI-made photos get more pushback than help with ideas.
Both views
Reasons people give for using it:
- Writing the first message is hard, and Hinge says 63% of its daters say they struggle with what to write on their profile (no sample size given).
- Typing in a second language, or with a tricky topic, can be easier with a second opinion.
- Social anxiety can make a blank message box harder, and a draft gives you a place to start.
- Checking tone ("does this sound rude?") is something many people already ask friends.
Reasons people object:
- The match is getting to know the tool's voice, not yours.
- A message that sounds warm and quick-witted raises expectations that you may have to meet live.
- Some people see undisclosed AI as a kind of deception about who they are.
- A 2026 study in Telematics and Informatics is described on Wikipedia as finding that users saw AI as a way to express their "true" self, while recipients who found out felt deceived. Only that summary was read, not the paper.
Both points of view are held by reasonable people. Neither is a settled fact.
What happens when you meet
Nothing in the surveys above followed what happens at the first date after AI-written chats. One way to think about it, as a guess and not a finding: if your messages are funnier and warmer than you are in person, the first few minutes at the table may feel flat to both of you. Matching the way you write to the way you talk helps both of you.
A middle path: edit, don't paste
Hinge's relationship scientist Logan Ury says, "Think of AI as your wingman, not your ghostwriter," in the company's March 2026 guide. Hinge also offers AI-powered features of its own, so treat that as one view. It matches how many people draw the line, though. Here's a workable version:
- Write the first draft yourself. Even two clumsy lines.
- Ask for a read, not a rewrite. "Does this sound friendly or pushy?" or "Give me three questions I could ask about her hiking photo."
- Use your own words for the final. Pick one idea and say it the way you would aloud.
- Keep your jokes. Humor that isn't yours is hard to keep up in person.
- Never use AI to invent facts about you. Not a job, a hobby or a story.
- Decide what you'd say if asked. If a match asked, "Did you use AI for that?", would you be comfortable answering honestly?
If you're on the receiving end and a chat feels oddly polished, one easy check is to ask something specific and personal, or suggest a short call. That isn't proof of anything, since some people just write well. Dating app red flags covers other signs worth noting.
What to do next
- Write your next first message without AI, then reread it for tone.
- If you want AI help, ask it for questions or a tone check, not a finished message.
- Rewrite whatever it suggests so it sounds like you talking.
- Pick your line: what would you tell a match who asked if you used AI?
- Move to a quick call or a plan within a few messages so the real you takes over. First message on dating apps has openers to adapt.
- Learn the slang in modern dating terms if a term in a chat is new to you.
- If you're short on time for messaging, a 15-minute routine helps you reply in your own words.
Sources
- Wikipedia. "Chatfishing." Definition and summaries of the Match Group/Kinsey (2025) and Telematics and Informatics (2026) findings; read as a secondary summary, not the original studies.
- Match Group Research Team (June 18, 2026). "AI is everywhere, romance is still off limits." About 1,000 US singles aged 18 to 39, fielded April 13 to May 8, 2026. Published by a dating company; method details are thin.
- Fortune (July 17, 2025). "Dating apps, AI and Gen Z: Bloomberg study." Secondhand report of a Bloomberg Intelligence survey of about 1,000 dating app users; no method given.
- Hinge (March 5, 2026). "AI dating guide." Company article; sample sizes not stated.