Hamza Ahmed and self-improvement for young men
Hamza Ahmed's first upload on his YouTube channel was a video about how his body changed over five years. Seven years later, as of 2026, the channel has roughly 2.2 million subscribers, and most of what he posts is aimed at young men who want to get fitter, more disciplined and better with people.
Who he is
Ahmed is a British creator who posts as Hamza (handle @Hamza97). A 2026 profile on the site Yes Press says he was born on June 10, 1997, in Warrington, England, holds a BSc and an MSc in psychology, and now lives in Dubai.
The same profile says he first used YouTube as a viewer in 2013, and that his first upload was on September 7, 2019: a five-year physical transformation video.
How the channel grew
The Yes Press profile gives approximate subscriber counts by year:
| Year | Subscribers (approx.) |
|---|---|
| 2019 | 50,000 |
| 2020 | 400,000 |
| 2021 | 900,000 |
| 2022 | 1.5 million |
| 2024 | 2.0 million |
| 2026 | 2.2 million+ |
CreatorDB, a stats tracker, listed about 2.19 million YouTube followers when its page was refreshed on October 2, 2026. Counts move daily, and third-party trackers are estimates, so check the channel for today's number.
What he covers
According to that profile, his videos cover:
- Lifting and fitness, including physique-building guides
- Productivity and discipline
- Reading and learning
- Social life and dating
- Making money online, often about being a content creator
If you want a wider view of who else makes this kind of content, see pickup and dating YouTube channels worth watching and social skills podcasts.
Products and community
He runs a paid community on the Skool platform called Adonis School, which the Yes Press profile lists at $129 a month, launched in 2023, with courses on topics such as YouTube, productivity and TikTok monetization. A free Skool group, called the Adonis Gang in the profile, has roughly 88,000 members. The profile says the community brings in more than $100,000 a month in subscription revenue, attributes that to his own public accounting, and cites no original source or date. We couldn't verify the figure independently.
Prices and member counts change, so look at the current page before you decide anything.
Where dating fits
Dating is one topic among many on his channel, not the whole of it. That's a different shape from the pickup coaches of the 2000s, whose businesses centered on meeting women. A common premise in self-improvement media is that a fitter, better-read, more settled person has more to talk about and more nerve to start a conversation. It's a premise, not a measured result, and how much it changes dating outcomes varies from person to person.
Reading the numbers on any creator
Subscriber counts, member counts and revenue figures are the easiest things to quote and the hardest to check. A few habits help with anyone in this space, Ahmed included:
- Look for the date next to a number. A count from 2024 isn't a count from today.
- Separate what a creator says about themselves from what a news outlet or platform reports.
- Check whether a result (a physique, a business, a relationship) was reached by the method being sold or alongside it. Most videos can't tell you.
- Compare two or three sources. The profile and the tracker above both give roughly 2.2 million subscribers.
What to take from Hamza Ahmed
You don't need to follow him to borrow his structure. Here are habits that match what he covers, which you can try this week.
- Film your starting point. His first upload was a before-and-after of five years. Take a photo today, write down your current numbers (a lift, a mile time, how many conversations with new people you had last month) and set a date to compare.
- Pick one daily habit and keep it for 14 days. A 30-minute workout, ten pages of a book, or a walk. Mark each day on a calendar. Miss two days in a row and you restart.
- Add one social action to the same routine. Say hello to one new person at the gym, a class or a coffee shop each day. A real conversation counts; a smile and "morning" counts as a rep.
- Read with a goal. Choose one book on communication or confidence and write three lines after each chapter about what you'll try. Pickup and dating books worth reading can help you pick.
- Cap the content. If you watch self-improvement videos, give them 30 minutes, then do something. Watching about discipline isn't the same as doing it.
- Check any paid program against its refund terms. Read the cancellation and refund terms before you pay for any course or community, his or anyone else's.
If you're logging approaches in Run Game, add the daily-habit streak to your weekly review so you can see whether conversations and habits rise together.